SixTwentySix Productions signs director Jasper Soloff for music videos
Director Jasper Soloff has joined Los Angeles-based SixTwentySix Productions for music video representation in the United States. He had previously been handled for music videos by production house Dreambear. Soloff continues to be represented globally for advertisements by Estelle Leeds Artists Management.
Born and raised in New York, Soloff is known for his colorful, bright, and bold visuals that interrogate the eye through fashion, movement, and self-exploration. Studying cinematography and fashion photography at Sarah Lawrence College and Central Saint Martins, he honed his talent in directing. By immersing himself from an early age in a universe populated by creators, Soloff was able to discover both his eye as a director and as an editorial photographer which helped him to forge his vision and his relationship to art.
“Jasper’s work first caught my eye with his music video for Tinashe’s ‘Rascal’,” shared Jake Krask, co-founder and CEO of SixTwentySix. “That’s when I realized we had to be a part of his success as a director and use the SixTwentySix machine to help elevate his career. Jasper has an unparalleled ability to tell compelling stories with a bright production design and tasteful color palettes that bring a truly unique aesthetic to the world of music videos.
As a director, Soloff specializes and takes particular care in engaging the viewer with rapid movements, using bright colors as a description of how people feel and want to express themselves. Much of Soloff’s art is grounded in movement, whether it’s wide camera movement or dynamic direction of movement with his subjects. Much of her work is about the queer community and whether in front of or behind the camera, Soloff believes it’s crucial to have diverse representation in her work, allowing stories to be told that aren’t necessarily cutting edge. of the general public. media. He strives to capture people for who they really are and not what one can necessarily project onto them. Pure authenticity in storytelling is incredibly essential and important to Soloff’s own person and his projects.
“As a young director, Jasper has already achieved a lot and continues to create content that embodies SixTwentySix Productions’ mission -– to tell stories for today’s generation by artists of today’s generation. ‘today,” added Austin, co-founder and executive producer of SixTwentySix. Barbara.
Soloff has built an impressive portfolio over his young career, including work for this summer’s global campaign for Gigi Hadid with Maybelline, and music videos for notable artists and talents like Tinashe, Tate McRae, Dove Cameron and Billy Porter. . In 2018, Soloff was honored as VFILES Photographer of the Year in addition to being named one of the most exciting newcomers of the year by Vogue magazine.
“I’m super excited to join SixTwentySix and see where this journey takes me,” Soloff said. “I look forward to expanding my work with such a young and exciting team. I think young voices are really powerful.
Up next, Soloff is working on another new music video project for the Emmy®, Grammy® and Tony® award-winning Porter.