Should Disney+ add music videos?
Disney+ has a mountain of movies filled with amazing songs like “Frozen” and “The Lion King” as well as plenty of series that feature original songs, including “Phineas and Ferb” and “The Simpsons.” Plus, many Disney Channel Original movies and series feature music performed by some of the biggest stars.
In addition to having many hours of content featuring musical numbers, Disney recently added the Disney Channel music video “Puppy For Hanukkah” to Disney+ in many countries and added the music video “Calling All The Monsters” to Disney+ in the UK.
So with Disney downloading real music videos on Disney+, is this the start of a trend? Or are these videos just unique pieces? Now, the latter option seems more likely since “Calling All The Monsters” hasn’t been added in the US, but let me explain why this might be something Disney+ is implementing as a new form of content.
Video clips are on YouTube
This will be a counter-argument to what I’m saying so I’m going to answer it now, just because the music videos are available for free on YouTube doesn’t mean that Disney can’t somehow offer them on Disney+.
If Disney added videos like “Man or Muppet,” which is a music video from the 2011 movie “The Muppets,” it would fit nicely into the “Extras” tab of Disney+. This would be a way for Disney+ subscribers to be able to listen to the song without having to browse through the movie and without having to leave the Disney+ app.
The only problem might be that Disney makes more money advertising these music videos available on YouTube, especially since music videos are often watched repeatedly.
Disney music videos have generated billions of views on YouTube, but it could also be a great way to bring audiences back to Disney+.
DisneyLife had a similar feature:
Now, I don’t want to dwell too much on the past. Still, DisneyLife, Disney’s original streaming service in the UK, Ireland and the Philippines, had the music videos available on the service, in addition to offering the entire album.
So why not use the fact that these are beloved songs and offer music videos, or even just upload the music tracks the same way Disney uploads videos to their YouTube channels.
Adding music videos from some of Disney’s biggest movies like ‘Frozen’, ‘Moana’, ‘Sound Of Music’, ‘The Greatest Showman’ and modern movies like ‘Encanto’ and ‘West Side Story’ would generate millions views in the Disney+ app.
Keeping users engaged with Disney+ is critical because they’re never one click away from moving on to YouTube.
Most movies have “Extras” tabs
Another option, which also makes sense, is that most movies on Disney+ have an “Extras” tab between the “Suggested” and “Details” tabs. For a lot of movies, if they have the “Extras” tab, they might have a few clips from the movie as well as a trailer. However, there are a few exceptions, such as the 2020 “Mulan” remake having several of its songs listed under the “Extras” tab.
“Mulan” (2020) isn’t the only example of a film having some of its songs listed under the “Extras” tab on Disney+, as the movie “Into The Woods” is in the same metaphorical boat as it has a song listed under the tab. Personally, I think Disney should use the “Extras” tab to highlight music in movies on Disney+, especially those that get actual music videos like “Let It Go” from “Frozen.”
Alternatively, they can be listed separately, in a collection, making it easy to play them one after the other or just repeat tracks.
The rare case of “Do The Bartman”
Since “The Simpsons” is a huge draw for Disney+, surely they would like Bart Simpson’s 90s single “Do The Bartman” to be kept on Disney+, right? Well, it’s complicated. “Do The Bartman” was included on the album, “The Simpsons Sing The Blues”, which is available on Spotify. The song is somewhat controversial as it was co-produced and co-written by Micheal Jackson, but Jackson also provided backup vocals for the song. Why this is controversial is due to the 2018 documentary “Leaving Neverland”, which accused Jackson of inappropriate interactions with minors before his death in 2009, this documentary also led the creators of “The Simpsons” to remove the episode from the season 3 “Stark Raving Dad” broadcast on television or available on Disney +.
“Do The Bartman” is in a weird place because the song is still available to stream on Spotify, and the charges against Jackson are nearly impossible to prove because he’s been dead for over a decade and can’t defend himself. “Do The Bartman” would be a great addition and the song is already on Spotify. Still, I doubt Disney will ever upload the music video to Disney+ for the same reason the show’s creators pulled “Stark Raving Dad” from circulation.
Spot the similarities here, ‘Black Is King’, ‘Folklore: The Long Pond Studio Sessions’, ‘Happier Than Ever: A Love Letter To Los Angeles’ and ‘The Beatles: Get Back’ are all music documentaries and all in addition to “The Beatles: Get Back”, there are concert films. Disney has made a habit of uploading “concert movies” to Disney+, including those that originally aired on the Disney Channel, including “The Jonas Brothers: Concert Experience.”
The addition of ‘Puppy For Hanukkah’ in a slew of countries and ‘Calling All The Monsters’ in the UK means Disney plans to fill Disney+ with everything they have, and music is at the heart of it. numerous Disney films for nearly a century. If Disney is willing to use specific music videos from Disney channels, there’s no reason why they can’t add more to the Disney+ catalog.
Disney should add more music to Disney+ to lock people into the Disney ecosystem. They’ve already done that with the fact that Disney+ has so many popular franchises and IPs. I know Disney has their songs on music services like Spotify and Apple Music. Still, if Disney wanted to get the analytics directly, they could upload the music tracks and videos to Disney+ and watch how much they’re played by each Disney+ subscriber, which would help Disney improve their music for future content.
But those are just my thoughts, what do you think? Should Disney+ add music videos?