Marketallica

Main Menu

  • Home
  • Music profile
  • Music stations
  • Music videos
  • Music awards

Marketallica

Header Banner

Marketallica

  • Home
  • Music profile
  • Music stations
  • Music videos
  • Music awards
Music videos
Home›Music videos›Maxis taps East Malaysian artists to compose festive music videos

Maxis taps East Malaysian artists to compose festive music videos

By Stuart E. Marler
May 31, 2022
0
0

Maxis is collaborating with East Malaysian artists to produce a festive music video, ahead of the Kaamatan and Gawai harvest festivals in Sabah and Sarawak, respectively. The videos seek to bring to life a unique interpretation of the two harvest festivals, as well as the spirit of a vibrant community.

For the Sabah Harvest Festival in Kaamatan, Sabahan duo Atmosfera released a video titled “Kaamatan” featuring the characters exploring a local village and engaging in the activities and celebrations that take place there. All this is done while singing in the local Dusun language. Backed by Floor 88 vocalist Sabahan Ayie, Maxis said the song was both celebratory and catchy, with a hook that will invite repeat listens at many get-togethers.

On the other hand, for the Gawai harvest festival in Sarawak, the Sarawakian Alena Murang, who is of Dayak-Kelabit descent, released a song titled “Sun Hat Song”. The song is sung in multiple languages ​​including English, Iban, Bidayuh, Kelabit, and Kenyan, in which the acoustic resonates with classic rock vibes. The clip itself also sheds light on the lives of the locals, such as preparing traditional dishes and attending celebrations and festivals.

“We join the diverse communities of Rangkaian Malaysia, especially those in Sabah and Sarawak, who will celebrate Kaamatan and Gawai respectively, along with their families and loved ones. Serving Rangkaian Sabah and Rangkaian Sarawak, we are thrilled to partner with local artists in these wonderful songs about the spirit of unity,” said Tai Kam Leong, Head of Brand and Marketing at Maxis. He added that this partnership reflects the brand’s commitment to bringing communities together through collaboration so they can always be ahead.

Last month, during the Raya-Ramadan holiday season, Maxis collaborated with Persatuan OKU Sentral to work with people with disabilities, who are also musicians. As part of the “Riang Raya Maxis” Raya campaign, they produced a festive film called “Last Kopek” which tells the story of a group of disabled musicians, who still make the most of their situation by depending on each other. others. Through this campaign, Maxis sought to bring Malaysians together to unlock new possibilities through technology and lagu Raya (party songs), the brand said earlier in a press release.

Meanwhile, Darlie Malaysia also recently celebrated the spirit of East Malaysians with a mural in Kuching and the other in Kota Kinabalu. This was part of his year-long, four-part #SemangatTogether campaign and was produced in conjunction with FCB SHOUT. Titled “The Art of Semangat”, the film follows two East Malaysian artists, Artsy Daphy and Lukis Tulis, on their journey to unite the people of Sarawak and Sabah respectively through the power of art.

Related Articles:
Maxis Launches Raya Celebrations With Story Of Disabled Musicians
Malaysia Airports and Maxis partner to develop digital transformation plan for smart airports
Maxis drops buyable Raya ad to help local SMBs shine in e-commerce push
The Maxis CMO position should remain vacant

Categories

  • Music awards
  • Music profile
  • Music stations
  • Music videos

Recent Posts

  • Kirk Thatcher on David Fincher music videos and his career with ILM
  • A list of nominees and star-studded presenters to honor the Melon Music Awards
  • Meet Boston Music Awards Nominated New Artist of the Year, Little Fuss
  • Ghost wins inaugural rock category at 2022 American Music Awards
  • 2022 American Music Awards Winners: Best Prediction Scores

Archives

  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • December 2020
  • November 2020
  • October 2020
  • July 2020
  • March 2020
  • January 2020
  • November 2019
  • September 2019
  • August 2019
  • November 2018
  • August 2018
  • July 2018
  • April 2018
  • August 2017
  • March 2015
  • November 2013
  • Privacy Policy
  • Terms and Conditions